Accredited Financial Counselor

Build financial literacy.
Make confident money decisions.

Personal financial coaching tailored to where you are — and where you want to go.

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Just your average Rob.

After 30 years helping run successful projects and teams — I am going out on my own to help you succeed in your financial life.

I am an Accredited Financial Counselor with over 20 years of studying, implementing my own financial plan, and coaching friends and family on budgeting, debt payoff, saving, and retirement planning. More recently, I've used my financial skills volunteering — helping people with their taxes at Ocean County College VITA (Volunteer Income Tax Assistance) and as a financial coach for 3rd Decade.

I'm well-versed in all aspects of financial planning, including cash flow, budgeting, debt management, investing, and retirement planning. I'm genuinely passionate about financial planning and am always eager to talk about it.

AFC® RC
  • Fiduciary

    I don't sell products or trade investments for you. I empower you with knowledge to choose what you need.

  • No Judgment

    We can't change past decisions, but we can control your next steps. Our focus is entirely on your future.

  • Education First

    I prefer to help you understand the decision, review the options, and choose what's best for you.

  • The Full Picture

    Very few decisions are purely financial. We'll explore the non-financial side of making good decisions too.

A process built on 25+ years of experience.

My expertise was working with troubled projects and teams to help them become stable and productive. That process translates directly into my coaching style.

1
Triage
Dealing with urgent financial crises
  • Survival First Address roadblocks and emergencies first — defaulting on debt, job loss, eviction, medical emergencies. We stabilize before anything else.
  • Stability Working through income and spending to develop a plan that allows you to live the life you want.
2
Planning
Building systems for lasting stability
  • Preparation Understand the big picture, dive deep into your current situation, and discuss your values and priorities.
  • Plan Build a plan to meet your goals.
  • Execution & Adaptation Put your plan into motion and adapt as circumstances change.
3
Independence
Wealth expansion & financial freedom
  • Plan Build a plan to maximize resources and achieve your long-term goals.
  • Execution & Adaptation Put your plan into motion and adapt your plans as circumstances change.

Find the right fit for you.

Coffee & a Question
~15–20 minutes

Email me a question and I'll call to give direction and advice.

Lunch & a Chat
~1 hour

Answer a question in depth, or get a primer on any personal finance topic.

Dinner & a Discussion
~2–3 hours

A systematic process to help make a financial decision or deep-dive into a specific topic.

Financial Wellness Planning
Comprehensive

A customized plan built around your situation, values, and long-term goals.

Accountability Partner
Ongoing

Regular meetings to review progress and adapt plans as your circumstances and life events change. I'm in your corner for the long haul.

No one is turned away
Coaching Sessions
$10–$100

Per hour, scaled to your income. Under $40k/year pays $10/hr, then $1 more per additional $1k in income, up to $100/hr.

For example: $40k → $10/hr  |  $56k → $26/hr  |  $130k+ → $100/hr


Applies to Coffee & a Question, Lunch & a Chat, and Dinner & a Discussion

Annual fee
Wellness & Accountability
1% of AGI

1% of your adjusted gross income, billed annually. A straightforward fee aligned with your situation.

For example: $50k AGI → $500/yr  |  $90k AGI → $900/yr


Applies to Financial Wellness Planning and Accountability Partner

Thoughts on financial topics.

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